Companies proclaim water the next oil in a rush to turn resources into profit
‘After spending nearly 30 years of my life writing about business and finance, including several years dedicated to the commodities market, the idea of treating water as a pure commodity – something to bought and sold on the open market by those in quest of a profit rather than trying to deliver it to their fellow citizens as a public service – made me pause.
Sure, I’ve grown up surrounded by bottled mineral water – Evian, Volvic, Perrier, Pellegrino and even more chi-chi brands – but that has always existed alongside a robust municipal water system that delivers clean water to whatever home I’m occupying. All it takes is turning a tap. The cost of that water is fractions of a penny compared to designer bottled water.
This summer, however, myriad business forces are combining to remind us that fresh water isn’t necessarily or…
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